The fourth and final batch of Booker’s Bourbon for 2024 is a tribute to a cherished friend of the Noe family, Jimmy Russell. A close friend to my dad and a second father figure to me since my dad’s passing in 2004.
Once at a bourbon festival, Jimmy came up to Dad and me and poured out three glasses of a whiskey he wanted us to taste. It was some real nice stuff, and when Dad asked what it was, Jimmy said it was something new he was working on, something special. I thought it was pretty cool to bring a new product to a competitor and ask what they think. It showed me the importance of trust and camaraderie, and just how much those old timers respected each other.
The other big thing Jimmy taught me was to treat everybody like I wanted to be treated. When we went to events at bars or liquor stores, he always stayed late to make sure everyone got their picture taken and their bottle signed. It’s easy to take for granted that we get to do what we do because of the people that stand in line for our whiskey, but Jimmy never did.
Just like Dad, there are few things Jimmy loves more than a damn good bottle of bourbon. So, cheers to him and the mentorship he’s given me through thick and thin all these years. I hope you get to share a glass with company as good and true as Jimmy.
125.8 Proof / 62.9% ABV